During the COVID-19 crisis, get updates and information at ADA and your state’s website. Please follow the official guidance, stay safe and help limit the spread of the coronavirus.
Contact Us if you have more questions and thank you for your cooperation.
During the COVID-19 crisis, get updates and information at ADA and your state’s website. Please follow the official guidance, stay safe and help limit the spread of the coronavirus.
Contact Us if you have more questions and thank you for your cooperation.
This July, I celebrated my one-year anniversary of working in the dental industry. I studied communications in college, and being the jock that I am, found myself working at a sports communications company right after graduation. After two years, and multiple lunches where my all-male coworkers rattled off sports trivia and statistics for an hour…
One of the greatest tools out there for dental geeks like us comes in the form of a book by CEO and co-founder of 1-800-DENTIST®, Fred Joyal. Fred’s association with the dental industry is huge: in focus group after focus group with dental consumers, his name ALWAYS comes up. Through millions of dollars worth of…
One of my main goals is to elevate dental marketing and advertising. Manufacturers and marketers alike in the dental industry need to remember that their customers are consumers and can handle clever and evolved marketing messages. The most common question I get from clients and prospects is: What SHOULDN’T I do in my advertising? Here…
One of the first things I was told by a colleague when I entered the world of dental marketing was that dentists are cheap. I have continued to hear that same statement for over a decade. Now, the statement may in fact be true, but I would like to take a stab at either supporting…