Smile Expectations in the Dental Industry
According to a survey from the American Academy of Cosmetic Dentistry, 99.7% of adults believe a smile is a key social asset, while 74% feel an unattractive smile can hurt a person’s career success. If these results reflect consumer opinion, how do these statistics differ for dental professionals? For dentists interviewing office managers, is a dingy smile a deal-breaker?
Of course, when hiring a hygienist, it’s important to find one with an impressive set of teeth. Patients may run in the other direction if the person cleaning their teeth has a not-so-sexy smile, but for other employees in the office, what weight does their smile hold?
The same question can be asked for dental professionals working outside the dental office: manufacturers, marketing professionals, journalists, etc. Day in and day out, you’re plugged into what makes a healthy and beautiful smile. You’re inundated with details about the latest and greatest procedures, including veneers, implants, whitening gels, and other processes that offer cosmetic value. Does this knowledge create certain expectations for your employees?
I would imagine it’s difficult not to be judgmental, but at the same time, being so close to the dental industry leaves us with a greater understanding of the costs associated with cosmetic procedures. Everyone wants a perfect smile, but not everyone can afford it, especially within the current financial climate.
Considering the results of the AACD survey, does working in the dental industry dramatically increase the pressure to have an attractive smile? Are you that much more inclined to shell out the dough for costly cosmetic procedures if it means impressing your peers?