5 Essential Online Dental Marketing Tactics

Author: Eric Slone
Eric Slone

Eric Slone

Eric Slone is the E-Marketing Manager for DEFEND by Mydent International. With over 5,000 fans, Mydent’s Facebook page includes helpful information about dental supplies, various pictures, videos and news updates for the dental community. Connect with Eric on LinkedIn.
03.19.12 / 10:22 am

In this blog post, I will teach you clever tactics for marketing your dental practice.  You’ll learn about website optimization, engaging patients on your website, social media marketing, email marketing and how you can get ranked on top of search engines.  Best of all, most of these methods are free!

Tactic #1:  Website Optimization

Let’s say you’ve got a fancy website that depicts sparkling teeth.  While this is great, it is imperative that potential patients can find your website.

To optimize your website, you need to make sure that you have original and relevant content.  When choosing keywords, focus on 1-3 phrases per page.  Keyword phrases, for example, include “Cosmetic Dentist Suffolk County” or “Endodontist in Baton Rouge.” Of course, you’ll need to use keywords that are relevant to you and your practice.  Do not overuse keywords.  Rather, write your content naturally for people to read.  You can also use your keyword phrase in the title bar of your website (what you see on the top of your browser).  If you can’t edit this, it is a very basic task that your webmaster should be able to perform.

Tactic #2:  Engaging Patients on Your Website

People love to express themselves.  Let your current and potential patients get involved with your site.  How do you do this?  One method is to have a blog, such as WordPress or Blogger.  With these platforms, users can comment on your blog posts (make sure to moderate this activity).  This is a great way to obtain feedback on your services and learn more about patients’ needs.  Another method is to add an online chat tool.  A company named Volusion currently offers a free basic live chat tool.

In addition, make sure that your website is clean and easy to navigate.  Having a friendly website can certainly entice your visitors to be more engaged.

Tactic #3:  Social Media Marketing

If you haven’t done so already, create a free Facebook, Twitter and Youtube account.  Provide your fans and followers with unique and helpful information about improving their dental health.  You can share your articles, videos, tips and more.  Many dental practices offer specials on facebook, for instance. Supply great information and value, rather than selling.

So, how can you get your patients to join you on these social networks?  Start by putting a visible sign in your office!  You could mention that they’ll get access to the latest news, special offers and more.  Also, put links or acceptable social media icons on your website.  The idea is to get the word out and let others share your social networks to the greatest capacity.

Tactic #4:  Email Marketing

Email marketing is one of the most cost effective strategies for keeping in touch with patients.  To get started, patients just need to fill out what’s called an “opt in form” on your website.  An opt in form captures basic information such as name and email address.

A service called Mail Chimp currently offers a free email marketing account.  To get more flexibility, consider signing up with AWeber.  Through email marketing, you can create monthly newsletters, email blasts for specials and more.  Do not email your patients too much as this can cause frustration.

To keep patients on your email list, try to use a little humor too!  Fiverr.com is an online marketers’ treasure chest.  With Fiverr.com, other people perform “gigs” at just 5 bucks each.  Look for something funny or engaging and share it.  Give your patients something to smile about!

Tactic #5:  Search Engine Ranking Using Maps

Placing your office location on google maps or places is a fantastic technique for being found on local online searches.  Depending on your business and location, it is possible for searchers to find you at the top ranking on Google.  Make sure to include your accurate, registered business address and provide all requested information.  If you can get reviews about your practice, this can help your listing become more visible.  You can add photos, videos, and offers along with your listing.  Using these services can also help you better understand what your potential patients are seeking.

Are you ready to bring your dental marketing to the next level?  Get started with this and the other tactics today!

Eric Slone

Eric Slone

Eric Slone is the E-Marketing Manager for DEFEND by Mydent International. With over 5,000 fans, Mydent’s Facebook page includes helpful information about dental supplies, various pictures, videos and news updates for the dental community. Connect with Eric on LinkedIn.

One response to “5 Essential Online Dental Marketing Tactics”

  1. These tactics are proven effective especially in this digital era, where just having a website isn’t enough. You need a website that will stand out from the rest, the more it gets impressions the more likely it will get a click. Proper set up of the website can be done by an expert dental digital marketing firm. http://www.spargoconnect.com

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