Invest in Dentistry

Author: Robert F. Morrison
Robert F. Morrison

Robert F. Morrison

DMD
03.01.12 / 11:22 am

Everyone knows that the past few years have been an economic challenge for the country, as well as our profession of dentistry. There is increasing competition for what appears to be fewer and fewer paying and/or insured customers. Jobs are tight, and it is harder to find associates to buy into or buy out our practices. Everyone seems to want more for less, or want it for free. Is this gloom and doom, or is it an opportunity in the making?

Some might believe that this is a good time to hunker down and just try to survive until times are better after all, it’s worked in the past. Sure, this time it does seem to be taking a lot longer to end than at any time before. A better strategy may be to invest in your profession, invest in your practice, and invest in yourself.

There is no better time to set yourself apart from other practitioners and better serve your patients than in this “down” time. Invest in your profession by helping inform the community of the benefits of good dental health. Get out and let your community and patients know what we know: dental treatment is a great bargain and has far-reaching health benefits. The dental profession has upheld its bargain with the American public see us regularly, let us give you preventive treatment, and we will improve your dental health. Be an ambassador for dentistry, and it will pay benefits in your own practice life.

Invest in your practice. Technology surrounds all of us, including your existing and potential future patients. Exciting new technology is available that can make economic and professional sense for your practice. Technology like CEREC and CBCT can expand your practice life and help set you apart from the competition; patients notice.

Invest in yourself. Never before has there been such great access to continuing education. Courses are offered locally, regionally, nationally and internationally that provide a myriad of clinical, technological and management information. Who better to invest in than the most important person in your organization?

This is the best time to be a dentist. This is also the best time to be leader in your practice, in your community, and in your profession.

 

Robert F. Morrison

Robert F. Morrison

DMD

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