Top 5 Reasons Your Dental Practice Needs a Blog
The topic of blogging gets tossed around in the dental world a great deal, but the question is do most dentists know the real benefits of having a blog for their dental practice? Below we are divulging the top 5 reasons why your dental practice needs a blog.
- To market your practice
A blog is the perfect forum for self-promotion. A dental practice blog can serve as a place to disseminate your practice news and updates. In today’s world, more and more patients are searching for dental practices and dental advice via digital platforms. By creating a blog, you are giving your team the ability publish useful information on a regular basis and continually get your practice messaging in front of existing and potential patients. Now, not only will you be marketing your practice and increasing your digital footprint, but you will be attracting new patients through search as well.
- To highlight your practice’s expertise to your community
You want your community to know that you and your team are experts in the field of dental health. Hosting a blog for your practice will give you a platform to showcase your knowledge of dentistry and any other specialty services you provide. Publicly sharing your expertise with the local community helps build trust among patients and positions your practice as the “go-to” team for oral health advice and treatment. For example, you might write a post titled, “Are veneers a better option than braces?” explaining why some patients might favor one option over the other. Then, when it comes time for patients to find a dentist to perform such procedures, your practice will be top of mind.
- Connect with your patients and the local community
A blog is essentially another platform for communication between your practice and your patients as well as the local community. Hosting a blog allows for members of the community to ask questions, read posts on topics they are interested in, comment and stay connected with your practice. With more and more people turning to the internet for healthcare research, now they can connect directly with a qualified resource.
- To stay connected with your peers
A blog helps you connect with others in the field of dentistry and share, trade and compare clinical information and patient education materials. Dental professionals are a close-knit group who are constantly learning from each other and sharing the latest industry trends. A blog is a simple tool that facilitates the sharing of information and benefits all parties involved.
- To set yourself apart from other local practices
Finding ways to set yourself apart from other local practices is something that every practice should strive for. One great way is to host a blog. Not only will you be showing prospective patients that your dental practice fully encompasses your trade, but you will give them an inside view into your practice message. Patients look for people who are passionate about their work and care about keeping up with the ever-changing industry.
Overall, a blog has an abundance of benefits that could elevate your practice for your patients, community and practice as a whole. Take your dental practice to the next level and start a blog today!