During the COVID-19 crisis, get updates and information at ADA and your state’s website. Please follow the official guidance, stay safe and help limit the spread of the coronavirus.
Contact Us if you have more questions and thank you for your cooperation.
During the COVID-19 crisis, get updates and information at ADA and your state’s website. Please follow the official guidance, stay safe and help limit the spread of the coronavirus.
Contact Us if you have more questions and thank you for your cooperation.
Howdy, Geeks! I am starting a feature for the blog called the “Mentor Series.†I will be discussing people who have had a profound influence on my career in dental. These people come from all professions within dentistry: dentists, hygienists, dental manufacturer executives, lab technicians, and even some outstanding dental salespeople. I hope you enjoy…
One of the greatest tools out there for dental geeks like us comes in the form of a book by CEO and co-founder of 1-800-DENTIST®, Fred Joyal. Fred’s association with the dental industry is huge: in focus group after focus group with dental consumers, his name ALWAYS comes up. Through millions of dollars worth of…
One of my dearest friends is a type 1 diabetes sufferer. She had been incredibly healthy up until the past two years, when she began to experience complications like insulin issues, a detached retina, and bloating. The biggest problem she has experienced, though, is tooth loss. My friend, Amy (name changed), is a beautiful blonde…
One of my main goals is to elevate dental marketing and advertising. Manufacturers and marketers alike in the dental industry need to remember that their customers are consumers and can handle clever and evolved marketing messages. The most common question I get from clients and prospects is: What SHOULDN’T I do in my advertising? Here…
OK, so maybe this blog entry is a little off-topic, or rather, off-species, but here goes. I am the proud owner of a 1-year-old Chesapeake Bay retriever named Quick. He is truly the best dog I have ever owned and, ironically, he loves to have his teeth brushed. To me, there is nothing less attractive…
The most common email I have received since starting TheDentalGeek.com is the following: Mike, with all of the dental publications and information out there, what do you routinely read to stay abreast of industry news and topics? The altruistic answer is, EVERYTHING! This is a fact. Throughout the month, I try to read or scan…
If you are in the industry, you probably get a boatload of dental publications like I do on a monthly basis. I make a concerted effort to read each publication and stay abreast of current trends, clinicals and product offerings. Well, I am panicked; more and more dental publications, some I have never heard of…
I just returned from moderating a dental focus group (male and female general practice dentists) that revolved around a philosophy in dentistry, rather than a product or service. My conclusion does not only pertain to dentists, but most people in this world. In my heart of hearts, I believe people either come from a place…
Hey, I am just a dental geek, but I have found a new toothpaste that I am in love with. For the record, the manufacturer is NOT a client; just giving a Geeky review of a great product. The toothpaste in question is Colgate® ProClinical. What I love so much about this paste is that…
One of the first things I was told by a colleague when I entered the world of dental marketing was that dentists are cheap. I have continued to hear that same statement for over a decade. Now, the statement may in fact be true, but I would like to take a stab at either supporting…