When it comes to purchasing products for your dental practice, where do you start? With an overabundance of handpieces, hand instruments, burs, chairs and other dental equipment out there today, what’s in an advertisement that can actually influence you to buy one product over another? Dental product companies are all about making their products stand…
Dental marketing is in our blood. We eat, sleep and breathe it. It’s no surprise, since we’ve been working on marketing dental products and organizations for over 35 years. Our years of experience working within this niche community have given us unmatched insight into the world of dentistry and the minds of the dentist, hygienist and dental…
One of my main goals is to elevate dental marketing and advertising. Manufacturers and marketers alike in the dental industry need to remember that their customers are consumers and can handle clever and evolved marketing messages. The most common question I get from clients and prospects is: What SHOULDN’T I do in my advertising? Here…