Tag — "Dentist"

Five Important Things Patients Look for in a Dentist

What are patients looking for in a dentist? As a long-time patient I can assure you it doesn’t just come down to the practice’s proximity to their home. While it’s not an all-inclusive list, here are five important things patients look for in a dentist. 1. Do you have any social media presence? Ah yes,…

Debunking the Myth: Dentists are CHEAP

One of the first things I was told as a marketer, 15 years ago, when entering the dental arena was, “Dentists are cheap!” I have continued to hear that commentary on and off for the past decade as well, so this Dental Geek has decided to investigate this statement’s validity. First, let me state that…

Electric vs. Manual Toothbrushes – What Type of Dental Pro are you?

While commercials boast the superiority of electric toothbrushes and push consumers to get out and buy one, where dentists generally do not get the chance to shed some light on the topic unless speaking directly with patients in the operatory. But what’s the right answer: manual or electric? As dentists, educating patients is of the…

Positive Thoughts on the Changing Dental Landscape

The American Dental Association (ADA) recently released what they refer to as a “Landmark Report” on the changing dental landscape. In the release, a prominent ADA spokesperson was quoted as saying the profession must navigate the challenges ahead. While the release summarized some choice findings from the study, the bias was decidedly negative in the…

3 Things for Every Geek Dentist

Most dentists are famous gadget lovers.  Every complex procedure has a multitude of options and this provides fertile ground for inventors.  There are at least 8 different methods to achieve a great contact in a class 2 direct composite, 4 electronic apex locators to determine endodontic working length and over a dozen soft tissue lasers. …

Diamonds are a Tooth’s Best Friend?

Seems that a trend from a couple of years ago is back in action: TOOTH JEWELRY. The video below shows a patient receiving a tooth jewel. Hey, to each his/her own with respect to how you spend your money. I actually know several people who have tooth jewelry and love it. The reason I include…

Dentist in a Box

Here’s a smile for you all. This is an old sketch from MADtv: To be honest, I’m surprised no manufacturer has taken this route for an infomercial yet. As an insomniac marketer, I am continually transfixed by the pitchpeople used in infomercials. I think these actors “extracted” the essence perfectly, tongue in cheek, of course….

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